Signal-scored TAM
Simple, transparent pricing
Will Cannon from UpLead ($30MM+)
Founders don't buy PR. They buy the headline.
A founder of a fast-growing company gets cold emails from PR agencies every week. Almost all of them describe services: "We help innovative brands build awareness through earned media." It's abstract, it's unprovable, and it gets deleted.
The emails that get a reply name the result. A specific publication. A specific story angle. And they arrive when the company actually has news: a funding round, a launch, a new executive or a milestone worth talking about.
The fastest way into a founder's calendar is to show them the headline they've been picturing. OutboundPilot tracks the moments companies have a story to tell and leads with a concrete offer: "Can we get \[Company\] featured in \[Publication\]?" Your agency starts the conversation with the outcome, not the retainer.
Real-time buying signals that prioritize your TAM
We don't just target companies that fit your ICP on paper. We overlay real-time buying signals to find the accounts most likely to want coverage right now.
Recent funding rounds
freshly funded companies want credibility with customers, recruits and future investors, fast
Product launches and major announcements
launches need press, and there's a hard deadline
New CMO, Head of Communications or VP Marketing hired
incoming marketing leaders audit agencies and look for quick wins
Founders building a personal brand
executives posting regularly on LinkedIn and podcasts are primed for bylines and features
Competitors getting press coverage
nothing motivates a founder like seeing a rival in the publication they wanted
Every PR agency brings us the same five problems
Without OutboundPilot
With
PR is seen as expensive and hard to measure
We lead with a specific publication and story angle, making the value tangible before the first call
New business depends on referrals and the founder's network
We build a predictable flow of new-client conversations every week, independent of who you happen to know
Every agency pitch sounds identical
Each message names the outlet, the angle and why the prospect's story fits, so it reads like a pitch to an editor, not a sales email
You miss companies in the window right after funding or launch
We track funding, launches and leadership changes so you're in their inbox while the news is fresh
The buyer could be the founder, CMO or comms lead
We map and sequence every stakeholder at once: Founder, CEO, CMO, VP Marketing and Head of Communications
Why OutboundPilot works for PR agencies
Every founder has a publication they'd love to be featured in. Most have never been asked which one, and nobody has made it sound achievable. The moment a PR pitch names that outlet and an angle that fits their story, it stops being a vendor email and becomes an opportunity.
OutboundPilot's copy is written the way great publicists pitch: specific outlets, newsworthy angles and a clear reason why now. That's why PR campaigns are among the easiest for us to turn into booked calls.
Everything in every engagement
Full TAM build
filtered by industry, funding stage, growth rate and geography
Signal scoring
by funding, launches, leadership hires and competitor coverage
Verified contacts
Founder, CEO, CMO, VP Marketing, Head of Communications
Multi-stakeholder sequences
across founders and marketing leadership
Outcome-led copy
built around target publications and story angles
Deliverability management
across dedicated sending domains
Qualified meetings
with companies actively seeking press on your calendar
Companies with a story to tell are looking for coverage right now. Be the agency that offers the headline.
Book a call and we'll show you which companies in your market have active PR triggers, and exactly how we'd pitch your agency to the people who want the feature.